Pepsi Lipton Partnership launched a new 500 ml light-weight, environmentally friendly bottle design boasting a 20 percent reduction in plastic for a variety of flavored, non-carbonated brands.
The new light-weight bottle also communicates the message of Pepsi’s non-carbonated brands through more refreshing quality cues. This package builds on the Lipton global equity package initiative that also has resulted in the launch of a sustainable, light-weight, non-carbonated 1 gallon size in the US featuring a first-of-its kind attached flex-grip handle.
The packaging eliminated 20 million pounds of waste.
The Pepsi Lipton Tea partnership has announced that Hall of Fame golfer Annika Sorenstam will promote Lipton® ready-to-drink iced teas. Her involvement will include in-market appearances and regional advertising for its portfolio of iced tea products, which includes Lipton® Iced Tea and Lipton Pure Leaf™ Iced Tea.
Studies suggest that drinking black or green tea may help maintain normal, healthy heart function as part of a diet that is consistent with dietary guidelines and that drinking tea may help maintain normal focus and alertness throughout the day.
